Did you know that kumara is currently the 7th most popular vegetable in terms of household spend in New Zealand? Nutritious, gluten-free, and as Kiwi as it gets, they’re a fantastic, versatile choice for a healthy snack, a boost of vegetable goodness, or the main body of a healthy meal.

Consumers are becoming increasingly conscious of what their purchases do to their bodies and our planet. That’s why if your shoppers are looking for a sustainable, healthy option, kumara is a great choice.


We’re committed to quality throughout every stage of the process – from production to packaging, to distribution. As GAP accredited growers, you can buy in confidence knowing we’re doing our best to bring you the best. 


With our Quality Assurance program and attention to every detail, the Fieldco team are committed to producing kumara that looks good and tastes better – both fresh as well as frozen.



You may not recognise us as Fieldco instore.

Our consumer brand, Kin & Crop is stocked in Foodstuff stores across the country, as well as independent grocery stores.